Famous Frames artist Mike DeWeese played an integral part of this cool McDonald's Campaign targeting millennials, gamers and all the other night owls. The "Bright Lights Big Mac" campaign utilized traditional mediums along with social media, including the hash tag #MCDafterdark on all of their elements. This is a really neat case study of how it all came together. Targeting the Gamer demographic was clearly a very good move. McDonald's saw a 25% increase in the sale of Big Mac's within only 2 weeks of launching the campaign.
Storyboard Artist - Michael DeWeese:
It’s no wonder that advertisers are honing in on the gaming demo. "Destiny", the new video game from the creators of the "Halo" franchise, is already setting industry records. Activision-Blizzard reported that the game hauled in more than $500 million on its first day, making it the industry's biggest new game franchise in history. Artist Drew Pierce created the storyboards that were featured in the epic spots.
Storyboard Artist - Drew Pierce:
For a look at more Video Game Storyboards, take a look at the category here: Video Game Storyboards