For Women’s International Day, March 8th, Famous Frames Inc, Grainey Pictures and Action Against Hunger teamed up to share with you a story about Hawa, a tribeswoman that has made a difference in the fight against hunger.
Famous Frames, a woman owned talent agency still going strong after 30 years, and Grainey Pictures, a directing sibling team known for their humanitarian outreach, came together to collaborate on a call to action video. The Directors of this project, Megan and Colin, with their award-winning documentary skills, made this particular project a cause we could enthusiastically get behind.
Action Against Hunger is a global humanitarian organization that takes decisive action against the causes and effects of hunger. When it comes to tackling hunger, particularly at the community level, women are among our strongest allies. This is why they choose to get the word out on March 8th, International Woman’s Day. And why they choose women to spearhead this message.
Our beginnings on this project started with finding the right artist. This candidate, had to be a woman that could collaborate, create and execute beyond just drawing. There was no better choice than Renee Reeser-Zelnick. Renee is a seasoned, skilled talent in the creative world. She’s a visionary, taking an initial idea to higher levels on any job she takes on. She was the woman needed to make this project happen.
Tara Aarons, (Famous Frames’ VP) got right to work putting this team together. As another visual artist with years of film production behind her, she jumped to ‘greeking’ markers and sitting in on production meetings to establish the needed shots. The question was; how do we tell a long story in a short time while getting the poignant action across? The answer was to incorporate a whiteboard style with live action. This video needed to inform and generate donations to the woman that need it most.
The day of the shoot was awesome. We connected with the team at AAH and locked in the right set up. Renee even had her own personal eraser assistant! With days of prep behind us, we got to see the ideas come to life, and hours before Women’s International Day, the video went live.
Thank you AAH, & Grainey Pictures for making us part of a wonderful project we can be proud of.